Strategic Marketing Analysis: The Framework | 
| Author: Alexander Chernev
Creator: Philip Kotler
Publisher: Brightstar Media, Inc.
Category: Book
Buy New: $47.99
Sales Rank: 417850
Media: Paperback
Number Of Items: 1
Pages: 172
Shipping Weight (lbs): 0.6
Dimensions (in): 9 x 7.5 x 0.5
ISBN: 0979003989
Dewey Decimal Number: 380
EAN: 9780979003981
ASIN: 0979003989
Publication Date: November 12, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
Strategic Marketing Analysis offers a framework for strategic marketing planning and outlines a structured approach to identifying, evaluating, and solving marketing problems. This book is an abridged version of Strategic Marketing Management (3rd Edition) by Alexander Chernev.
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